What does Apple Research and development signify?

Sometimes when you innovate you make mistakes. It is best to admit them quickly, and get on with improving your other innovations quoted by former CEO of Apple. The product which is now a brand never fails to attract the users with its new improvisations and innovations. Here are glimpses of what it stores in the recent model of iPhone 12 series.

The most popular American technology Apple launched its series of smartphones on October 13. It included iPhone 12 mini, the iPhone 12, iPhone12 pro and the iPhone pro max. The new version of iPhone 12 is equipped and advanced with several new features such as – Better low light photography, special night mode in the selfie camera and a much faster processor. But these advancements were expected, what was not expected is they have removed the charger and Earpods from the iPhone12 box. The company aspire to follow what Martin Luther has once said; “Even if I knew that tomorrow the world would go to pieces. I would still plant my apple tree”. According to the company this has been done to achieve the environmental goals set by the company. It is believed that Apple wants to become 100% carbon neutral by 2030. The Cupertino firm said that by removing the charger and the Earpods from the iPhone 12 box, this helps them reducing the packaging by 70% and this will also allow the company to ship more devices at a time. The company claimed that it will help those reducing shipping-related emissions.

In a recent interview with Good morning America, Apple’s VP of iPhone provided a detailed explanation about their decision. They said that most of their users already have an iPhone charger and Earpods, some even have multiple ones from their previous iPhones. Therefore, it was not considered as the right thing to do in terms of the larger environmental goals, Kaiann Drance, VP iPhone marketing told the publication.

Steve Jobs once said and believed that “Design is not just what it looks like and feels like; the design is how it works”. Today while implementing and innovating such changes they are bringing the change they believe in. Knowingly, Apple is shipping the USB Type-c to lightning cable with the phone and its cable has been designed to work with any standard USB Type-C adapter. Here is the starting price of the recent four models: iPhone 12 mini: From £699/$699, iPhone 12: From £799/$799, iPhone 12 Pro: From £999/$999, iPhone 12 Pro Max: From £1,099/$1,099.

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