With an aim to promote Bhojpuri culture and traditions on a global platform, BIG Ganga, the no.1 Bhojpuri GEC channel hosted the 5th edition of International Bhojpuri Film Awards (IBFA) 2019 in Singapore in its true Bhojpuriya style with a quirky promise – Bhojpuri Bamki Singapore Gamki. BIG Ganga IBFA 2019 will be telecast for the audience on 31st Dec, 7:00 pm as a special New Year Eve program on BIG Ganga. The viewers will witness a star-studded evening with who’s who of the industry walking the red carpet and celebrate the achievements of the Bhojpuri Film Industry while felicitating the best talent in the Bhojpuri film fraternity across a host of categories. The gala award ceremony was hosted by eminent personalities such as Ravi Kishan, Manoj Tiwari, Dinesh Lal Yadav, Aamrapali Dubey and Madhu Sharma.
Making every Bhojpuriya proud, the language and culture have left its mark globally. With the world embracing the culture, a property like IBFA is only filling the hearts of all the Bhojpuris with pride. This awards ceremony will render a perfect mixture of festivity and felicitation with celebrities from Bhojiwood and Bollywood coming together and mesmerizing viewers with their astonishing performances. The gala evening was attended by celebrities like Sunny Deol, Zareen Khan, Krushna Abhishek, Ravi Kishan, Chintu Pandey, Pawan Singh, Manoj Tiwari, Aamrapali Dubey, Dinesh Lal Yadav, Kajal Raghwani, Madhu Sharma, Kiku Sharda, Shubhangi Atre, Kumar Sanu, Pawan Singh, Ritesh Pandey, Madhu Sharma, Sapna Gill among others.
On the IP, Amarpreet Singh Saini, BIG Ganga, Business Head, said, “BIG Ganga is synonymous with quality original content for its Bhojpuri audience. Taking this legacy forward, this year IBFA will celebrate the achievements of the Bhojpuri Film industry which has now made a mark on a global scale. With the event taking place in all its grandeur, with the eyes of the world on the Bhojpuri industry, IBFA not only celebrates its excellence but also provides a platform and on-ground connect to some to the biggest brands and sponsors whom we are associated with. Singapore continues to have a wide Bhojpuri-speaking population and it makes for a perfect platform for advertisers to expand their target audience and create a name for themselves on a global scale.”
Samrat Ghosh, Regional Cluster Head – ZEEL said, “The IBFA, in its 5th season now, has garnered the reputation of an annual event that fills the region with immense pride. IBFA is not just an award show but a carnival that weaves together the entire industry in this extraordinary journey. This event is a true representation of the value chain wherein all the stakeholders see immense value in it. The golden handshake between IBFA and Big Ganga has taken the event to the next league and will enhance the viewing experience of the viewers and will turn out to a true customer’s delight.”
Big Ganga has provided the biggest platform to Yashi Films IBFA through a long term relationship. To reach out to the masses, a 360-degree promotion campaign has been built which will be supported by television, Radio, Social media and print promotion.