Google cuts 50% marketing budget to dodge the risk of low earnings

Recently, an internal email reported that Google is cutting down 50% of its marketing budget to lower the risk of reduced advertising earnings during the pandemic. From the second half of this year, Google has also decided to freeze its hiring process to cut down on their budget and keep it intact.


The email that released this news stated:

“There are budget cuts and hiring freezes happening across marketing and across Google… We, along with the rest of marketing, have been asked to cut our budget by about half for H2.”


Bloomberg News releases a copy of the memo

Recently Bloomberg News, received a copy of the memo that was announced by CEO of Google, Sundar Pichai last week. The memo which talked about the concerned matter stated:

“The clear lesson from 2008 is that preparing early is key to weathering the storm and emerging in a position to continue long-term growth…

We are re-evaluating the pace of our investment plans for the remainder of 2020. That starts with taking a more critical look at the pace of hiring for the rest of the year.

…we continue to invest, but will be recalibrating the focus and pace of our investments in areas like data centers and machines, and non-business essential marketing and travel.”


Sundar Pichai clarifies the confusion

Although Google has decided to cut down on its marketing budget, CEO, Sundar Pichai clarified a few on-going queries of which the most important question was, “Will Google cut down its budget even in those places where businesses need support?”

So, he clarified this news by answering in the negative for this question. It will continue to offer support to the users and businesses that are dependent on Google.

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